Fatura is an Egyptian fintech startup that operates a B2B marketplace connecting manufacturers, wholesalers, and retailers, primarily in the Fast-Moving Consumer Goods (FMCG) sector. The platform facilitates transparent pricing, efficient ordering, and access to working capital for retailers, thereby digitizing the traditional trade cycle.
Key Features: - Comprehensive Marketplace: Over 1,000 suppliers offer more than 10,000 unique SKUs to a network of 40,000+ retailers across 23 governorates in Egypt. Digital Lending: Retailers can access credit facilities directly through the platform, with AI-driven assessments determining creditworthiness. Real-Time Data Analytics: The "FMCG NOW" feature provides live insights into retailer demand and supply chain efficiency. Marketing Services: Brands can leverage the platform for targeted promotions and market research. Impact Fatura has revolutionized the B2B trading landscape in Egypt by digitizing transactions and providing financial inclusion to small and medium-sized retailers. The platform's asset-light model has enabled rapid scalability and significant market penetration.